A Northern Lights Spectacle in the Heart of Nottingham
The Challenge
To design an immersive Christmas installation that captivates audiences, encouraging moments of shared joy while positioning Victoria Centre as the premier shopping destination in the East Midlands during the festive period.
Insight and Ambition
Recognizing the power of shared festive experiences, our ambition was to create a unique Christmas installation that transcended traditional decorations. Inspired by the Northern Lights, we aimed to transform Victoria Centre into a must-visit destination for families, students, and visitors seeking a free, magical, immersive experience. By integrating sound, light, and scent, we envisioned a space where visitors could unwind, explore, and share unforgettable moments, making the centre a focal point of festive joy and conversation.
Highlights
Transformed an unused retail space into a Nordic-inspired winter wonderland with a Northern Lights projection.
Created a snow-dusted pine tree mini-forest, transporting visitors to a Nordic winter.
Storytelling around a campfire fostered a cozy, communal atmosphere.
Bespoke soundscapes and pinewood scents enhanced the sensory experience.
Free crafting workshops allowed families to create festive decorations.
Trained actors guided visitors through a narrative-driven Nordic tale.
Offered winter-themed photo opportunities, perfect for social media sharing.
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