Spreading smiles with joyful art and social media
The Challenge
How do you attract the public in putting an elevated piazza space in Central London on the map to encourage engagement with local retailers?
Insight and Ambition
In response to the bustling atmosphere of Shoreditch High Street and the need for moments of joy and connection in urban environments, Architects of Happiness envisioned #Beaming. This installation aimed to leverage the power of social media culture to inspire smiles, uplift spirits, and foster a sense of well-being among passersby. The ambition was to create an interactive experience that transcended the digital realm, bringing happiness and positivity into the physical world.
Highlights
Created a social media-inspired installation to spread positivity and joy on Shoreditch High Street.
Design and installation of a pentaptych (five pieces of artwork displayed together as a single composition).
Inspired by social media, to inspire a smile, create an instantaneous positive impact, and elicit a sense of well-being, confidence and happiness.
Dedication to creating experiences that go beyond mere aesthetics.
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