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Bio-Kult | A Multi-Sensory Launch

1 min read
 A dynamic team, an exciting product, and thousands of happy visitors—Bio-Kult’s activation exceeded expectations!
 A dynamic team, an exciting product, and thousands of happy visitors—Bio-Kult’s activation exceeded expectations!

Introducing Bio-Kult 3-in-1 Gummies for the first time in the UK

 

The Challenge


To educate and engage a health-conscious audience with a product activation using interactive technology to showcase Bio-Kult's microbiome-supporting gummy range, educating, driving awareness, sampling, and connection.

Insight and Ambition


Bio-Kult's activation was designed to combine education and fun through a four-step consumer journey. By leveraging high-footfall venues like Battersea Power Station and Westfield London, the campaign sought to capture attention and foster meaningful interactions. The goal was to drive sampling, encourage feedback, and inspire consumers to engage with the brand through a lively "Fact or Myth" game.



Highlights


  • Visitors sampled gummies, learned about microbiome health, played the interactive

  • "Fact or Myth" game, and entered a QR-based competition.

  • Held at Battersea Power Station and Westfield London, attracting health-conscious individuals, families, and urban shoppers.

  • Over 11,800 samples were distributed, surpassing the initial target of 9,000.

  • Attendees praised the gummies' taste, convenience, and alignment with their health goals.

  • 485 participants engaged with the "Fact or Myth" game, reinforcing brand messaging.

  • A venue shift at Battersea Power Station improved visitor comfort during inclement weather

The activation exceeded expectations, distributing 11,880 samples—well above the 9,000-target—with remarkable engagement across demographics: 7,770 adults, 1,320 teens, and 2,790 children.




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