After a little hiatus, Carlsberg's "If Carlsberg Did..." campaign made a triumphant come back. Lovers of the brand know that if Carlsberg does anything, they're probably going to do it better than anyone else. Their Christmas activation on London's Southbank was no different.
To celebrate Christmas the only way Carlsberg know how, we produced the world's greatest Christmas Tree. The tree stood tall and could be seen from miles away, but the little details are what made this tree truly like no other. Installing a one off Christmas Tree that quite literally served people a cold pint of Carlsberg was of course a hit with passers by! The tree was dressed in candle-lit beer bottles, digital festoon lighting and a large beer hop at the top of the tree. The first 100 visitors also received a hand-blown ‘beerble’. The setup attracted huge attention, not just from thirsty punters but also made it to the top of the multiple Christmas installation lists.
#IfCarlsbergDid Christmas Trees, well we'd all have a little extra holiday cheer wouldn't we?
Image credit: Campaign
Image credit: Campaign
Image credit: Campaign