Adidas hosted the Pure Boost run for women from Sunbeam Studios, Kensal Rise to a Central London store. We were asked to create a feature/ living wall that would create an exciting moment for interaction, upon arrival to the studios. This wall would be used for photos and promo shots at the start of the race, so we had to consider the brand visability as well as social media presence and awareness online.The wall was to feature the 'X' as well as the new product, we did this by hiding clear perspex shelves on the wall so it would appear that the shoes were in fact floating in amongst the heavily dense greenery and red floral. Kit and Caboodle created the design and proposed the features to then be built by our in house production team. This project took only 5 days to deliver from brief stage to installation and completion.
